Consumers care now more than ever how a product was made, and how workers were treated along the way.
We found that the people and communities behind the amazing coffees we are drinking are often invisible, and we wanted to change the narrative.
We want to uplift women-grown coffee, to give the amazing women behind the coffee production the respect, recognition and opportunities they deserve.
Coffee is a much-loved daily ritual around the world with global sales reaching into the billions. Yet women coffee producers have historically been overlooked and under-compensated. Reports show that women often comprise up to 70 percent of the manual labor on coffee farms—planting, picking, processing, sorting—yet are far less represented in decision-making, trading, analysis, or business ownership.
Additionally, women producers are overlooked in agriculture extension programs where underlying bias is common. These programs often seek out male producers, as well as larger farms, which are normally not women owned.
So by making the simple choice to drink coffee roasted by us at Bean Inspired, you are supporting our policy of linked prosperity - creating benefits out of the business decisions that you make, so that all along the value chain there is a sense of prosperity.